Since its inception over a decade ago, VFILES has been a mission-driven company. The mission has always been to connect, empower, and amplify global youth. VFILES has incubated countless emerging talents and amplified their voices and works, which may otherwise have not been heard, at maximum volume.
Through community-driven commerce, experiences, and content - driven by talents crowdsourced from its digital creator platform - VFILES has generated billions of earned media impressions, hundreds of millions of social impressions, and millions of dollars of revenue for its talents. The average press impressions per VFILES RUNWAY event is 3.1Bn+.
Supported by incubation and promotion, VFILES talents have gone on to: become LVMH Prize Finalists & Semi-Finalists, CFDA Vogue Fashion Fund Winners, Woolmark Prize Winners (and many more); sign deals with major record labels; sell collections to top-tier luxury stockists; and have designs worn by industry icons and celebrities (e.g. Rihanna, Beyonce, Kendrick Lamar, Solange, Ariana Grande, and many more).