“The world is not a level playing field.
Young diverse voices need a champion.
The VFILES Foundation aspires to be that champion.”
“The world is not a level playing field. Young diverse voices need a champion. The VFILES Foundation aspires to be that champion.”
Julie Anne Quay, VFILES Founder
Julie Anne QuayVFILES Founder
VFILES launched in 2012 with the mission to demolish the opportunity gap, build open-source creativity, and invent a creative democracy. In 2021 VFILES pivoted into a non-profit organisation, the VFILES Foundation, with a simple goal – to empower creative change makers who can impact systemic change. The non-profit invests in creators from underrepresented communities to enable socioeconomic mobility and empower sustainable wealth creation.​ The four programs – LAB, DISCOVERY, ACADEMY, V.I.A. – are the pillars to tangibly productize opportunity and help our community propel culture forward.

The VFILES Foundation curates artist showcases, providing a platform for fashion and music artistry to be heard, seen and experienced by peers, industry leaders, and a generation of admirers in search of inspiration. 

We know that meaningful expressions of love and support have a powerful impact. As a vital bridge between creators and global markets, VFILES is dedicated to increasing business ownership and economic mobility for young creators in underrepresented communities. 



Since its inception over a decade ago, VFILES has been a mission-driven company. The mission has always been to connect, empower, and amplify global youth. VFILES has incubated countless emerging talents and amplified their voices and works, which may otherwise have not been heard, at maximum volume. 

Through community-driven commerce, experiences, and content - driven by talents crowdsourced from its digital creator platform - VFILES has generated billions of earned media impressions, hundreds of millions of social impressions, and millions of dollars of revenue for its talents. The average press impressions per VFILES RUNWAY event is 3.1Bn+. 

Supported by incubation and promotion, VFILES talents have gone on to: become LVMH Prize Finalists & Semi-Finalists, CFDA Vogue Fashion Fund Winners, Woolmark Prize Winners (and many more); sign deals with major record labels; sell collections to top-tier luxury stockists; and have designs worn by industry icons and celebrities (e.g. Rihanna, Beyonce, Kendrick Lamar, Solange, Ariana Grande, and many more).
Explore Programs


Founding BOard of Directors

Our focus on delivering on our ambitious goals as an organization is masterminded and directed by our incredible board. Consisting of creative investors, global leaders in communication, non-profit leaders and entrepreneurs, our board is modern and ready. Their personal and financial commitment allows 100% of your donation to go directly to our community.

Julie Anne Quay

Founder and CEO, VFILES
VFILES Foundation
Director, Barnsley FC

Drew Cho

Founder and CEO, Neem

K. Don Cornwell

Co-Founder and CEO
Dynasty Equity

Bill Cromie

Founder, Blue Ridge Labs
CEO, Help Kitchen

Danielle Henry

Global Director,
Integrated Marketing Instagram/Meta

Krissy Sudano

Managing Director, Carson Family Charitable Trust
Former Chief Development Officer, Robin Hood Foundation


Eric Weingartner

President and CEO, The Overbrook Foundation
Former CEO at The Door

Candy Pratts Price

Global Creative Director, Editor, and Stylist
Former VOGUE, Style.com, Ralph Lauren

Founding Supporters

  • The Jamakepe Foundation
  • The Tim and Michele Barakett Foundation
  • The Douglas B. Gardner Foundation


  • Anna Trevelyan
  • Candy Pratts Price
  • Dapper Dan
  • Dirk Standen
  • Emma Grede
  • Erin Magee
  • Harold Koda
  • Italo Zucchelli
  • Jana Fleishman
  • Jennifer Gardner
  • Jerry Lorenzo
  • Jimmy Moffatt
  • Khloe Kardashian
  • Laura Brown
  • Law Roach
  • Mel Ottenberg
  • Naomi Campbell
  • Nicola Formichetti
  • Pat McGrath
  • Paul Cupo
  • Rio Uribe
  • Romero Jennings
  • Tommy Hilfiger
  • Virgil Abloh
  • Young Guru
  • Young Thug


  • Alessandro Tricone
  • Ammerman Schlosberg
  • Andrea-Jiapei-Li
  • Anton Belinskiy
  • ASSK
  • Christian Stone
  • D.TT.K
  • Danielle Cathari
  • David Ferreira
  • Di Du
  • Discount Universe
  • Elena Velez
  • Feng Chen Wang
  • Ground Zero
  • Gypsy Sport
  • HAMM
  • Hardeman
  • Hyein Seo
  • INXX
  • Julia Seemann
  • JunJie Yang
  • Kim Shui
  • Kozaburo
  • Louis Pileggi
  • Melitta Baumeister
  • Moses Gauntlett Cheng
  • Namilia
  • Nico Verhagen
  • Ottolinger
  • Pierre-Louis Auvray
  • Rushemy Botter
  • Sam MC
  • Sanchez-Kane
  • Shuting Qui
  • Snow Xue Gao
  • Song Seoyoon
  • Steven Tai
  • Strateus Carlucci
  • Tigran-Avetisyan
  • Paul Cupo
  • Wesley Harriot
  • Windowsen
  • Ximon Lee
  • ZDDZ London


  • 21 Savage
  • 27Delly
  • A-Trak
  • Abby Jasmine
  • AJRadico
  • Alex Mali
  • Ania Hoo
  • Ap the Goat
  • Avan Jogia
  • Bali Baby
  • Blahsum
  • Blakie
  • Brenmar
  • Brockhampton
  • Brooke Candy
  • Bros Inc
  • Cardi B
  • Casey Chang
  • Coi Leray
  • Comethazine
  • Delly
  • Drok
  • Erika Jayne
  • Eskay
  • Evoni
  • Galil Isreal
  • Gianni Lee
  • GodSpeed
  • H.E.R.
  • Hopeadope
  • Hunter Karman
  • Jade Elliot
  • Jessie J
  • Joey Purp
  • Jordan Ariel
  • JussTheLoyal
  • K Rizz
  • K$ace
  • Keith Ape
  • Ken Carson
  • Khadijat
  • La Goony Chonga
  • Lana del Ray
  • LE1F
  • Lennon Stella
  • Life of Thom
  • Lil Peep
  • Lil Sebby
  • Lil Uzi Vert
  • Lil Yachty
  • Lil’Kim
  • Lion Babe
  • Lizzo
  • Mainly Mali
  • Maluca
  • Maya Hirasedo
  • Migos
  • MulaManDam
  • Nigel Sylvester
  • Offset
  • Orrin
  • Orville Peck
  • Penelope Q
  • Playboi Carti
  • Reg Mason
  • Rico Nasty
  • Sammy Boi
  • Smokepurpp
  • Sophie Beem
  • Swiezo
  • Tokyo the producer
  • Trillavelli
  • Turbeazy
  • Tyga
  • Unlocking the Truth
  • Vars City
  • ViceVersa
  • Waffle Dance Crew
  • Xander
  • Lex Cortez
  • YG
  • Young Paradox
  • Yung Lean
  • Zara Larsson
  • Zhariah



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